Alt-text is not only helpful for your visitors but Google wants to see that it’s provided for all images that aren’t decorative. When you’re done adding your schema, don’t forget to test your page to make sure everything runs smoothly. Typically, a person using Google is looking to learn something new, buy something, or try to navigate somewhere. In the following section, we want to provide you with a crash course on how to do SEO. Once you understand what it takes to start boosting your website, you SEO Anomaly can decide whether you want to do it yourself or hire a professional. Search engines will analyze and fetch content from their index when searchers enter a search query.
- Find pages with high link authority using the Internal Linking report in Site Audit.
- If you don’t use a platform that does this, you can use a sitemap generator tool.
- From conceptualization to final-stage execution, we implement the entire digital marketing strategy.
- Keyword search volume is an important factor in keyword research, but you won’t always want to pick the highest volume keyword possible.
- Apart from all the rules which are an application for the desktop website.
It allows you to explain more about your page or content to the searcher. You should also include keywords in this description but keep in mind you only have 160 characters. Now that you understand how search engines work, let’s cover what you can do to your website to begin ranking higher. This section will cover on-page SEO, which has to do with the things you can do to your pages and site structure.
If your site scores well on mobile, but poorly on desktop, your pages will only benefit from the ranking boost in mobile search results, and vice versa. Page experience is used as a ranking signal for mobile and desktop rankings. To check your page experience scores, navigate to the Page Experience section in Google Search Console. If you’re using a Kinsta staging environment, you can rest assured it will be automatically set up not to be indexed by search engines. Unfortunately, having multiple copies of your content indexed can lead to serious SEO problems.
Update Old Content
Or use them as seed keywords and pop them into a keyword research tool. This is a way to get high-quality backlinks WITHOUT having to grind with outreach. Most keywords are competitive for the simple reason that there are LOTS of sites trying to rank for them. For example, this post was targeting the keyword “how to get more traffic”.
Page Speed & Performance
Also, consider giving low-performing pages a boost by linking to them from your pages with high link authority to share authority between pages. Heading tags are HTML tags on pages that organize your content into sections and help Google understand the structure of your pages. If visitors don’t quickly find what they’re looking for, they might leave. Start small, then aim for more competitive terms as your site’s SEO performance improves.
SEO involves optimizing a website’s structure, content, and navigation, which can enhance your user’s experience. Ensuring your website is accessible is something that is important to search engines, such as Google. There is strong evidence that Google rewards accessibility when ranking websites, and even has its very own Webmaster Guidelines that websites can follow as best practices. This, in turn, can reduce bounce rates, increase user engagement, and boost conversions. This is quite common for small to medium businesses that maybe don’t have the resources to invest in a long-term SEO marketing strategy. It can also be quite difficult to convince stakeholders and decision-makers of the importance of SEO because it is not easily tied to specific financial numbers.