A lot of marketers are still focused on backlinks but there is no point in building backlinks if you don’t have quality content serving your core customers. They’ll lower your ranking for it, too, because above all else, Google needs to keep its users satisfied. That happens when searchers are shown high-quality content that matches their search query. Matt Little, Director at Festoon House says it wants to connect users with the absolute best answer to their question. Creating informative, engaging content that solves people’s problems or fulfils their needs. People want valuable content, and Google rewards sites that deliver.
Domain Factors
Refer to our dedicated tutorial on keyword research to explore keyword research techniques and strategies. With most web traffic now coming from mobile devices, mobile-friendliness is another aspect of page experience. Choosing the right image format (JPEG, PNG, WebP, AVIF) is essential for optimization. JPEGs are typically better for photographs due to their balance of quality and file size, while PNGs are suitable for images requiring transparency. Refer to our dedicated tutorial on link-building techniques to build quality links for your website. Anchor text, the clickable text in a hyperlink, should vary naturally to reflect how people genuinely link to your content.
Which Local SEO Ranking Factors Does Google Care About?
In other words, it’s what the searcher tries to achieve or discover when they search. Voice searches are predominantly made on mobile devices, making mobile optimization critical. A mobile-friendly website with fast loading times provides a better user experience and is favored by search engines. Use responsive design, compress images, and minimize code to improve site speed and usability on mobile devices. Schema markup, also known as structured data, is a powerful SEO tool that helps search engines understand the content of your website more effectively. By adding schema markup to your website’s HTML, you provide search engines with explicit clues about what your data means.
The beauty of a local rank tracker is its ability to focus on specific cities and regions, giving you a granular view of your performance in different areas. To harness the power of reviews, local business owners should make it a priority to encourage their customers to share their experiences and feedback. This can be on Google itself or on other relevant third-party review sites.
- Overusing a single type, especially exact-match keywords, can appear manipulative to search engines and may lead to penalties.
- The more thought and effort you put into users’ experience, the more your SEO score will improve.
- The robots.txt file enables site owners to dictate what pages and directories crawlers can access on the website.
- With this background, you’re ready to dig into top Google ranking factors.
- It also evaluates backlinks and domain authority to determine credibility.
Reach out to those websites with updated content to reclaim those lost backlinks, boosting your authority without new link-building efforts. High-quality content is SEO Anomaly well-researched, original, and valuable to readers. It should be clear, engaging, and trustworthy to keep users interested and increase search rankings. Higher rankings not only increase organic traffic but also improve credibility and trust, as users tend to perceive top-ranking websites as more reliable and authoritative. In this guide, we will be breaking down the key SEO ranking factors and share practical strategies to help you move up and better in search results.