That’s because schema markup gives AI models more information about your page. High-performing SEO campaigns contain both short and long-tail keywords — and the terms you choose to target will depend on your business and goals. Use clean, organized URLs — like the first example above — to improve your site’s architecture and help you rank higher in relevant search results.
Meta tags are pieces of HTML code, but don’t worry—you don’t have to be a programmer to add SEO Anomaly HTML meta tags to a web page. Here’s a simple explanation of meta tags SEO, with tips for adding meta tags to any website. If a shopper is won over by your product description, you need to make it easy for them to add that item to their cart. A clear call-to-action button, such as “add to cart” or “proceed to checkout” will ensure that they follow through with a purchase. In August 2022, Google rolled out its first “helpful content update” to reward websites producing original, people-first content.
Keywords in URL
Search engines like Google can penalize your website for keyword stuffing. Entity salience goes beyond traditional keyword techniques, like TF-IDF, for finding relevant terms in a document by leveraging known relationships between entities. An entity is anything in the document that is distinct and well defined. Schema markup provides a way to semantically structure portions of your text in a manner that explicitly define relationship between terms.
Why is on-page SEO important?
The goal of on-page SEO is to optimize a page’s content, formatting, and design to rank highly within the SERPs. Most people rely on search results to find businesses to purchase from or content to consume. While SEO strategies work on most search engine platforms, they are particularly geared towards being effective on Google, which is the clear market leader. Ranking high on Google can have a positive impact on a site’s web traffic.
- Unfortunately, lots of stores rely on product tags for purposes like flagging products as on-sale or as part of a custom one-off Shopify collection.
- You can achieve this by pitching stories to journalists or contributing guest blog content for other brands.
- Regarding pricing, Screaming Frog offers a free version of the tool which is suitable for small websites where you get up to 500 URL crawls.
- Before publishing any content on your website, you need to understand what type of content users want to see for a given search query.
- We could have published a generic piece of content like “25 Tips for Video SEO” and covered every tip already on the SERP.
That means adding your own unique experiences, strategies and knowledge. Only one of those pages containing the “duplicate content” will rank for it. That means more potential traffic to your site and more foot traffic to your local business. When done right, there is an increased chance that your content is the answer that voice assistants read aloud. Use a schema tester like Schema Markup Validator to validate that the code was added to your site correctly. You can also use my free FAQ schema generator to create the code.